Privacy Policy

Last updated: June 24, 2026

This Privacy Policy explains how Nelson Funding (“Nelson Funding,” “we,” “us,” or “our”) collects, uses, and shares information when you visit https://nelsonfunding.com/ (the “Site”) or contact us about commercial real estate financing. Nelson Funding provides business-purpose commercial real estate loans. We do not offer personal or consumer loans.

Information We Collect

Information you give us

When you submit a form on the Site (for example, a contact request or a loan inquiry), we collect the information you choose to provide. Depending on the form, this may include:

• Your name
• Email address
• Phone number
• The state and property type your inquiry concerns
• Loan details such as requested loan amount, loan-to-value, loan-to-cost, and a description of the property or project
• Any message or additional information you include

Because we finance commercial real estate, the information you submit relates to a business or investment transaction rather than personal or household borrowing.

Information collected automatically

Like most websites, we and our service providers automatically collect certain technical information when you browse the Site, such as your IP address, browser type and settings, device information, referring/exit pages, and pages viewed. This is collected through cookies and similar technologies (see “Cookies and Tracking” below).

How We Use Your Information

• To respond to your inquiries and evaluate and process commercial loan requests
• To communicate with you about your inquiry, our services, and related updates
• To operate, secure, maintain, and improve the Site
• To detect and prevent spam, fraud, and abuse
• To measure and improve our marketing and advertising
• To comply with legal obligations and enforce our agreements

Cookies and Tracking

We use cookies and similar technologies to run the Site, remember your preferences, measure performance, understand how the Site is used, and support our advertising. These include strictly necessary cookies (for core functionality and caching/performance optimization), analytics cookies, and advertising cookies. You can control cookies through your browser settings; disabling some cookies may affect how the Site works.

Analytics and Advertising

We use third-party analytics and advertising services, which may include Google Analytics and Google Ads (including conversion tracking and remarketing/audience features). These services use cookies and similar technologies to collect information such as your IP address and browsing activity in order to help us understand Site usage and to show you relevant ads on Google and partner sites.

You can learn about and control Google’s use of data at policies.google.com/technologies/partner-sites. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and you can manage ad personalization at My Ad Center and optout.aboutads.info.

Third-Party Services We Use

We rely on trusted third-party providers to operate the Site and process inquiries. When you interact with the Site, some information may be processed by:

• Gravity Forms — powers our contact and loan-inquiry forms.
• Cloudflare Turnstile — verifies that form submissions come from real people rather than bots.
• CleanTalk — spam and fraud filtering for form submissions; submitted data may be checked against its anti-spam service.
• WP Mail SMTP — delivers the emails generated by our forms.
• Google Maps — displays embedded maps; Google may collect data when a map loads.
• Google Analytics & Google Ads — analytics and advertising, as described above.
• Our hosting and content-delivery providers — host the Site and help deliver it securely and quickly.

Each provider processes information under its own privacy policy.

How We Share Information

We do not sell your personal information. We share information only as needed to run our business, including with: the service providers listed above; lending or funding partners involved in evaluating or fulfilling your loan request; and as required to comply with law, respond to legal process, or protect our rights, users, and the public. If our business is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

Data Retention

We keep personal information for as long as needed to respond to your inquiry, provide our services, and satisfy legal, accounting, or reporting requirements, after which we delete or de-identify it.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or delete it, and to opt out of certain processing.

California residents

Under the California Consumer Privacy Act (as amended by the CPRA), California residents may request access to or deletion of their personal information, request correction of inaccurate information, and opt out of the “sale” or “sharing” of personal information and of targeted advertising. We do not sell personal information for money. To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising your rights.

Many browsers offer a Global Privacy Control (GPC) signal; where required, we treat a valid GPC signal as a request to opt out of sharing for cross-context behavioral advertising for that browser.

Children’s Privacy

The Site is intended for businesses and adults. We do not knowingly collect personal information from children under 13 (or under 16 where applicable). If you believe a child has provided us information, please contact us and we will delete it.

Links to Other Sites

The Site may link to third-party websites we do not control. We are not responsible for their privacy practices, and we encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be posted on this page.

Contact Us

If you have questions about this Privacy Policy or your information, contact us:

Nelson Funding
222 Main St, Suite 500, Salt Lake City, UT 84101
Phone: (801) 845-0092
Email: lo***@***********ng.com